Growing expectations

Bakery shops remain a profitable form of business, albeit increasingly demanding. Consumers with less in their pockets will opt for discounters while others expect top notch products.

What can be done locally?

The local government elections will offer the opportunity to assess the performance of local politicians to date from various angles, including that of their cooperation with small and medium sized enterprises – which is the group that most retailers belong to. They will also give opportunity for taking a closer look at whether they intend to take stock of the needs of traders in their long-term regional, town and municipality development plans.

Gathering strength

According to data collected by MEMRB, the Polish energiser and isotonic drinks’ market came to nearly PLN 487 m which accounted for over 54 m litres in the period May 2009–April 2010. In comparison with the analogous period a year earlier, the value of this market increased by 28 percent and its volume by 32 percent.

King Size reigns

In the past year, that is in the period July 2009-June 2010, cigarette sales on the Polish market achieved PLN 17.8 m which is 10.1 percent more than their sales values in the analogous previous period ending in June 2009.

Chewing gum always available

The leader in the latest ranking of the TOP Distributors was Orbit Apple chewing gum (in 10 dragee packets) from Wrigley. On the day of the survey 85 percent of the shops visited had this product on sale. Such a high rate of availability comprised a 97 percent rate of availability in the large format store channel (supermarkets, hypermarkets) and a 77 percent rate in traditional outlets (large, medium and small shops).

One beer campaign did make summer

The Top 15 most screened commercials in the period 24.05.-6.06.2010.

The latest round of our on-going TOP 15 most screened TV commercials covers the period 24.05.-06.06.2010. As before, it is dominated by campaigns promoting milk-based products. This time, in 15^th place – possibly as a harbinger of the long-awaited summer weather – the Warka Jasne Pełne beer commercial took a bow. The last time a beer campaign found itself in a ranking compiled by TNS OBOP was in “DD” 8/2010.